Yes, Netflix believes that even those pivoting to Basic With Ads can afford the good life. (Yes, I’m a little late to the Upside Down party.) The first thing I saw on my television was a dewy, luxurious promo for Louis Vuitton, which frankly read as a pointed barb to my newfound money-saving mind-set. (So no, you can’t engineer some sort of weird multi-apartment Bridgerton marathon.) The only sacrifice you need to make to get the $3 discount is to sit through the four minutes of total advertising time that occupied, say, season one, episode two of Stranger Things, which I fired up on my Roku for a test-drive. You’re capped at a 720p resolution for all of your playback options and are allowed to use only one device on the subscription at a time. (Seriously, how the hell are there two GameStonk documentaries?) In short, Netflix isn’t something I want to spend $240 on each year anymore - its salad days are a distant memory - and the company is finally starting to empathize with my reasoning.īasic With Ads is functionally identical to Netflix’s $10 Basic plan. Like many of you, I find Netflix occupies my television screen about once every two weeks since I’m not champing at the bit to experience a litany of identical documentaries focused on minor Twitter story lines from the previous year. Swapping for the budget option was a no-brainer. The plan is called Basic With Ads, and the $6.99 figure is much more aligned with consumer expectations compared with the bloated premium $20 subscription - which I discovered I was still somehow paying for over the course of reporting this story. For a teensy $6.99 per month, anyone can pay for a Netflix subscription … as long as they’re willing to sit through a few commercials during playback. Thankfully, Netflix has humbled itself to address at least one of those issues with a new payment plan it put into action this autumn. ( Sorry, Bright 2, we hardly knew you.) Plenty of analysts have tried to evaluate exactly what went wrong, and most lay the blame on a combination of a middling slate of original programming and a newfound national stinginess in the face of rising inflation. In spring and summer, Netflix, the leader in the space, hemorrhaged users for the first time in ten years, prompting a stock swoon, a swath of layoffs, and a moratorium on the blank checks the company used to dole out to Hollywood needle movers. The era of huge budgets and endless hubris came to an end as the rent came due all at once. 2022 was the year the Streaming Wars broke.
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